Company

Luton-based AW Group was established in 1994 and remains a long-standing family-owned business to this day. AW House sits at the heart of the business, having undergone significant recent investment to enhance infrastructure and security.

Leadership now falls to Managing Director Sam Allen, the grandson of the original founder. Under his leadership, AW Group has already begun expanding into new sectors, including investment in a health and fitness concept (InnPulse EMS Studio) and a premium hairdressing business (Beyond).

Funding Requirement

While AW House continues to perform strongly, the funding was required to support the next stage of growth by broadening the group’s income streams beyond its core office offering.

Finance Solution

The facility has been designed to support this next phase of growth, giving the business the freedom to act quickly when the right opportunities arise, without the constraints of traditional funding.

John Gallagher, Business Development Director for Reward Funding, said: “AW Group is a business with real momentum. Strong foundations, but more importantly, a clear ambition to grow and diversify. What stood out was their ability to spot opportunity and act on it quickly. Our role is to match that pace with funding that enables it.”

Results

The £795k revolving credit facility positions AW Group for long-term growth, supporting its ambition to build multiple income streams while remaining ready to seize future opportunities.

With access to readily available capital, AW Group has the flexibility and confidence to accelerate its diversification strategy and continue expanding into new sectors.

Client Testimonial

“Reward understood exactly what we are trying to achieve. As a family business, we’re incredibly proud of what we have built over the last 30 years, but we’re now focused on the future. This facility gives us the flexibility to grow in a way that works for us, moving quickly when opportunities present themselves, while also reinvesting back into the business.”

Sam Allen, Managing Director of AW Group