Key appointment bolsters Reward’s growth in London and the South East

June 17, 2025

Photograph: (Left to Right) Jaxon Stevens and Simon Adcock

Leading alternative finance lender Reward Funding is eyeing further expansion in London and the South East with the appointment of Jaxon Stevens as its new Business Development Director.

Jaxon will primarily focus on growing Reward’s loan book across the region by working closely with SMEs, property investors and entrepreneurs, alongside the lender’s extensive network of introducers and commercial finance brokers.

With over 25 years’ experience in the property finance and alternative funding space, Jaxon has held sales and Relationship Director roles across a range of lenders and sectors.

Commenting on his new role, Jaxon said: “Reward has been on a rapid growth trajectory since launching in London four years ago and has played a key role in making funding accessible to a wide range of ambitious SMEs, whether impacted by COVID-19 or simply in need of a dependable and rapid approach to meet their tailored funding needs. I’m really excited to be part of the company’s success story and look forward to further enhancing our lending capabilities and unlocking opportunities for more business in the current challenging economic climate.”

Jaxon will be working alongside Simon Adcock, Reward’s Regional Director in London and the South East, who added: “Jaxon brings extensive financial experience, expertise and knowledge to the role and will be a tremendous asset to the business moving forward. I feel he will be pivotal in helping us further fill the gap left by banks and other traditional lenders, so that we can continue to strengthen our market presence in the region.

“Having also spent a large part of his career in business development roles, he has established an impressive network of introducers and brokers through to SMEs and property professionals.

At Reward, we pride ourselves on forging successful relationships and always digging deeper to find the right alternative funding solutions. I believe Jaxon’s connections will be invaluable to Reward, and his expertise will benefit both our network of brokers and their clients.”

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